Data quality for RevOps & Marketing Ops

Stop running GTM on data you don't trust.

Scaffold scans your CRM for the data problems quietly breaking your forecast, routing, campaigns, and reporting, then fixes them with you in natural language. Dedupe, clean, enrich, and build any list you can describe.

Get a free CRM audit → Explore the agents
Read-only to start Connects in < 2 min No CSV exports
Built for the CRMs you already run AICPA SOC for Service Organizations - SOC 2 Type II compliant
The hidden tax on bad data

Every team trusts the CRM. Almost no one trusts the data in it.

Duplicate accounts, ownerless contacts, twelve fields that all mean "industry," and lists that take a week to pull. The numbers below are from a single mid-market CRM audit. Most look familiar.

33,561
contacts with no owner, unroutable and unaccountable
14,860
companies with no owner creating ambiguous account coverage
700+
stale Annual Revenue values silently skewing your scoring
95
active workflows depending on fields with coverage gaps
Three agents, one clean system of record

Meet your data quality crew.

All the jobs RevOps does by hand now do themselves. Scaffold reads your CRM, surfaces what is wrong, and does the work to fix it.

01 / CRM AUDIT

Find the issues hurting revenue, automatically.

Point Scaffold at HubSpot or Salesforce and get a prioritized Quality Score in minutes. It scans seven categories of risk and tells you exactly what to fix first.

  • Forecast risk & revenue leakage - past-due deals, missing amounts, ownerless contacts and accounts.
  • Handoff health & routing - lifecycle, lead source, SLA and CSM-owner gaps that break attribution.
  • Source-of-truth risk - duplicate groups and workflows quietly relying on fields with coverage gaps.
Quality Score breakdown
Jun 1, 2026
Forecast risk 3 measured findings
33 open
Revenue leakage 4 measured findings
high
Buyer & account intelligence 6 measured findings
medium
Enrichment freshness 6 measured findings
medium
Automation & source-of-truth 4 measured findings
Review
02 / DEDUPE AGENT

Find and merge duplicates you would never catch by hand.

Scaffold groups duplicate contacts and accounts by the reason they match, scores merge likelihood, and lets you approve in bulk or review one by one. Schedule scans to keep it clean.

  • Smart grouping - same name + domain, redirecting domains, personal vs work email, and more.
  • Mergers, acquisitions & rebrands - catches accounts that look different but are the same company.
  • Likelihood scoring - high-confidence merges in one click, edge cases queued for review.
Same company, alternate domains
Approve Reject
High likelihood

canopytax.com redirects to getcanopy.com with identical page metadata, indicating the same accounting practice on a rebranded primary domain.

PropertyPrimaryMerge record
Company nameCanopyCanopy
Domaingetcanopy.comcanopytax.com ↳ redirects
Phone+1 855-558-8407+1 855-616-7305
Lifecycleleadlead
03 / DATA QUALITY AGENT

Chat with your data. Fix it in the same breath.

Ask questions in natural language, resolve the issues your audit flagged, enrich empty fields, and build lists no filter UI could express. The agent writes back only when you approve.

  • Fix flagged issues - turn an audit finding into a clean, reviewable change set.
  • Enrich on demand - find the empty fields that matter and fill them from trusted sources.
  • Natural-language list building - describe the segment, get the list, push it back to your CRM.
Data Quality Agent
Fix the open deals my audit flagged with stale next steps.
Audited 16 open deals untouched since May 18. Drafted 11 operations: 6 refreshed, 5 routed for owner review. Review before I write to HubSpot?
Approval plan · 11 operationshubspot
Carbyne - Renewal hs_next_step
Export remaining nurture emails, configure 14-day cadence, enable Autopilot by 2026-03-05...
Bi-weekly follow-up call to review Autopilot rollout and post-Axon Week strategy with Chris Nolan.
BrightPlan - Pilot hs_next_step
References a Mar 18 deadline with no clear forward action and no deal owner assigned.
[REVIEW NEEDED 2026-06-02] No owner assigned, surface on pipeline.
Cancel Approve and run
Trust by default

Read-only until you decide otherwise.

Scaffold connects to your CRM the same way your BI tools do. You see everything it would change before anything is written.

Read-only to start

The audit never needs write access. Promote to write only when you choose to act on a fix.

Every change is reviewable

Merges, enrichments, and edits are staged as change sets you approve before they touch the CRM.

Scoped and revocable

Standard CRM OAuth scopes. Revoke access from inside HubSpot or Salesforce at any time.

SOC 2 Type II & enterprise-grade

Independently audited security controls, encryption in transit and at rest, SSO/SAML, and role-based access for the whole team.

SOC 2 Type II Encrypted in transit & at rest SSO & SAML GDPR ready
READ·ONLY
access by default
1,284 records read · 0 written
Live audit

See what is actually
in your CRM.

Connect HubSpot or Salesforce and get your Quality Score and a prioritized list of findings. Free, read-only, and yours to keep.

Get a free CRM audit →
HubSpot & Salesforce · read-only · no CSV exports · live in under 2 minutes